Why are we willing, as soon as we can afford it, to pay extra for things with appealing forms?

Other things have an impact on aesthetics like for example the current release of HD. With it there have been televisions, DVD players even television broadcasting comes in HD, for a price of course. It isn’t just by choice any more though, we are all being told that by 2011 we are going to need a digital television or we wont be able to watch our shows. People are going to pay more for it because in the one hand we want what is new and exciting and in the other we don’t have a choice but to pay more for a television that shows more aesthetic pictures and looks impressive in a room.

In this ever-moving consumer world its pay out of your own accord for the newest best looking thingy on the market or buy it because you have no choice and are being told you need it. You have to decide are you going to be brainwashed into getting it or get it because its your only option.